Visa and artist Micah Johnson launch initiative to popularise NFTs

Visa and Micah Johnson launch an educational program on NFTs.

The payments giant Visa and artist Micah Johnson have agreed to launch an educational project that will help digital-art creators learn about the potential of NFT.

1/ I’m incredibly excited for @VisaNews to partner with @Micah_Johnson3 to build a new program focused on how we can help creators leverage NFTs to participate in digital commerce https://t.co/uH0X4kneTV

— Cuy Sheffield (@cuysheffield) October 13, 2021

The former Major League Baseball player Micah Johnson, after retiring from the sport, turned to art. In February, the lots from his NFT collection Aku, depicting a Black boy dreaming of becoming an astronaut, attracted $1.4 million.

Around Johnson, a community of thousands of supporters has formed. They share his visionary belief in the possibility of dreaming big and breaking through limits, and are convinced Visa will back the idea.

“With the crypto-community’s leadership, I was able to build a small business around Aku, which could grow into a global media company”, — said Micah Johnson.

The partnership will focus on developing a program designed to help creators understand the essence of NFTs and the use of blockchain technology in the creation and sale of digital goods. Micah Johnson will serve as its curator.

“We are at the dawn of a digital renaissance in the world of art and content creation — a thriving ecosystem of artists, musicians, writers, photographers and curators building communities at the intersection of culture and commerce. NFTs will lower the barriers to starting your own digital-creator business worldwide,” said Kai Sheffield, head of Visa’s crypto division and vice-president.

After an open call for applications, the company will select a pilot group of authors. They will receive sponsorship support and the opportunity to reach a new audience through Visa’s global network of partners.

On August 18, Visa acquired NFT CryptoPunk #7610 for 49.5 ETH — about $150,000 at the time of sale.

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