Warner Music Group signs partnership with The Sandbox NFT project

Warner Music Group (WMG) will open a music-themed park in The Sandbox’s metaverse.

🤝 Join us in welcoming none other than… @warnermusic to The Sandbox! 🎶

Their LAND will be the first of its kind in the #Metaverse which will feature live concerts & music experiences from WMG’s huge roster of musical talent!

Full details 👇https://t.co/v1GfOWWjWz pic.twitter.com/JfzWePXrix

— The Sandbox (@TheSandboxGame) January 27, 2022

WMG plans to use virtual LAND parcels to create a space that will serve as a theme park and, at the same time, a concert venue.

“We are currently focused on the Web3 concept and how it will affect music,” said Oana Ruksandra, WMG’s vice president of business development.

Representatives of The Sandbox promised to hold an auction of virtual LAND parcels bordering the proposed Warner Music Group venue.

Earlier, in partnership with venture firm Brinc, the project announced the launch of a program that will commit $50 million to support 100 startups working in the metaverse.

Introducing: The Sandbox Metaverse Accelerator Program with @brinciot & @animocabrands

We have committed US$50M which will target 100 startups to enhance the Open #Metaverse! 🚀

👉 https://t.co/Gl1cQkSdVJ pic.twitter.com/eWpfrIm8gQ

— The Sandbox (@TheSandboxGame) January 27, 2022

In the last 24 hours, the SAND token rose 5.3% to $3.42, according to CoinGecko.

The Hong Kong company behind The Sandbox Animoca Brands raised $358.9 million at a $5 billion valuation.

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