Media: Coinbase ends influencer marketing program in the United States

The cryptocurrency exchange Coinbase temporarily closed its influencer-marketing program in the United States. This was reported by Business Insider citing emails sent by the exchange to participants in the initiative.

According to documents, influencers were notified that payments of commissions to them would cease from July 19. Under the arrangement, ‘opinion leaders’ attracted new users to Coinbase through social media.

a staff reduction of about 18% due to the onset of crypto-winter, and then announced the closure of the Coinbase Pro platform for professional traders.

During the first quarter of 2022 the exchange reported чистый убыток в $429,7 млн. In light of this, as well as a downturn in the cryptocurrency market, the company начала оптимизировать расходы.

Details on Coinbase can be found in the ForkLog cards.

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