Over 40% of users doubt the ethical use of AI

Consumer distrust of AI firms is rising — more than 40% of respondents do not believe that companies use the technology ethically. This is evidenced by Salesforce’s survey results.

The study encompassed more than 14,000 consumers and firms across 25 countries.

Almost 70% of them said that as AI evolves, firms in the field should bolster trust in their activities.

According to Salesforce data, respondents became less inclined to use AI over the year. In 2022, more than 80% of business buyers and 65% of consumers were willing to use the technology to improve service quality — now both figures have fallen to 73% and 51%, respectively.

A separate Roy Morgan poll of nearly 1,500 Australians found that about 60% are confident that AI “creates more problems than it solves”.

The third Pew Research study, in which more than 5,000 Americans participated, found relatively low awareness of ChatGPT. Only 18% of them had used the chatbot.

Against the backdrop of global debates about the need for AI regulation, almost 70% of respondents called for more rules.

According to CFP poll, a third of US investors trust financial recommendations from artificial intelligence, without cross-checking them with other sources.

Earlier, LinkedIn noted an uptick in the number of professionals with AI skills.