Apple Chooses Google’s AI Solutions to Enhance Siri

Apple and Google have entered into a multi-year agreement to implement AI features in Cupertino's services.

Apple and Google have entered into a multi-year agreement to implement AI features in Cupertino’s services, such as the updated Siri.

“After careful evaluation, we concluded that Google’s technology provides the most effective foundation for Apple Foundation Models. We are excited about the innovative opportunities it will open for our users,” the tech giants said in a joint statement.

Reports of Apple’s plans to seek Google’s assistance in artificial intelligence emerged in November. The company had considered options from OpenAI and Anthropic.

The tech giants did not disclose the financial terms of the deal, but previous reports indicate that Apple intends to pay Google around $1 billion annually for access to AI technologies.

As part of the partnership, the Cupertino firm will utilize Gemini models and the corporation’s cloud technologies for future foundational neural networks.

The iPhone maker faced criticism following its AI shortcomings. Notably, Siri has significantly lagged behind competitors.

In the summer of 2024, Apple announced Apple Intelligence—a large-scale initiative to develop generative AI. This involves adding artificial intelligence to existing OS functions like photo search or notification summarization.

The company places a strong emphasis on privacy, with most data processing occurring locally on the device. Apple stated it will adhere to these standards throughout its partnership with Google.

Tim Cook’s firm has repeatedly delayed the launch of the updated Siri. According to the latest information, the release is expected in spring 2026.

AI Does Not Hinder Sales

Despite mediocre AI features in the iPhone and the absence of a “smart” AI-Siri, the company remains the leader in the smartphone market.

According to Counterpoint Research, global phone shipments in 2025 increased by 2% compared to the previous year. The Cupertino firm led with a 20% share—the highest among the top five brands. This success was achieved thanks to sales of the iPhone 17 series.

Samsung ranked second with a 19% share, while Xiaomi took third place with 13%.

In 2026, the sector is expected to cool due to chip shortages and rising component costs.

Google’s Capitalization

Google demonstrates confident development in the AI sector, managing to challenge OpenAI. Sam Altman’s company had to declare a “code red” and accelerate the release of new solutions.

The new Gemini 3 model received high marks, increasing pressure on OpenAI.

Successes in the LLM area have brought Google’s parent company, Alphabet, to the forefront. Its market capitalization reached $4 trillion.

“Out of the ‘Magnificent Seven,’ this company surprised all of us over the past 12 months by going beyond its traditional model. I would highlight the corporation’s innovativeness—it is this that allowed it to stand out among many others,” noted Phil Blancato, CEO of Ladenburg Thalmann Asset Management.

Google Cloud’s revenue in the third quarter grew by 34%, and its portfolio of unfulfilled sales contracts increased to $155 billion.

Alphabet became the fourth company to reach the $4 trillion mark, following Nvidia, Microsoft, and Apple.

Back in November, Google Cloud Vice President Amin Vahdat stated that Google is forced to double its computing power every six months to cope with the growing demand for artificial intelligence technologies.