The legendary video game manufacturer Atari is considering a public token sale. The campaign is expected to start in early November, according to Cointelegraph
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ERC-20 tokens will be listed on the Bitcoin.com exchange. Additional details will be announced by Atari later.
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Frédéric Chesné, the head of the company, believes that the token sale will attract heightened interest.
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“The token sale could take an hour, or even a second. It all depends on the hard cap. I cannot answer that question,” he said.
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To date, Atari has raised $1.5 million in a series of private funding rounds.
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According to Chesné, what attracts him to the token sale is not so much the amount of additional capital, but the immediate liquidity. Its absence had caused difficulties in negotiations with various DeFi protocols over potential uses of the Atari Token (ATRI).
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He also believes that ATRI could create a unique use case for the DeFi sector — financing game development in exchange for a share of future sales.
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Chesné noted that the token sale would comply with all regulatory rules.
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The sale of tokens in Bitcoin, Ethereum, Litecoin and Bitcoin Cash will be conducted through the Gibraltar-based company Atari Chain, in which Atari owns 50%. U.S. citizens are not eligible to participate in the token sale.
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Atari aims to form partnerships with various startups to broaden the use of the Atari token across the ecosystem of interactive entertainment and blockchain initiatives, added Chesné.
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Earlier this year, in May, Atari signed a partnership with Litecoin Foundation to create a bridge between the entertainment ecosystem and LTC. In June, the company began collaboration with the startup Unikrn, under which users получат the ability to place bets on sports events using ATRI.
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A few months later, Atari announced a partnership with the decentralised marketplace Worldwide Asset eXchange (WAX). The collaboration envisages the creation of blockchain-based games in the form of collectible non-fungible tokens (NFTs).
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