In early October, a liquidity and technology provider for crypto exchanges and brokerages, B2Broker, conducted a rebrand and updated the site b2broker.com. This was stated in the company’s press release.
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The update aims to deliver an online resource with clear descriptions of B2Broker’s products and intuitive navigation, so that potential and current clients can immerse themselves in the company’s life.
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“The COVID-19 pandemic changed the way businesses and users interact: meetings moved online. This reality became the main driver for upgrading and rebranding the company. On the new site we ‘laid out the products molecule by molecule’ — described them in detail and demonstrated interfaces,” says Arthur Azizov, CEO and founder of B2Broker.
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The company added staff information to the site, expanded the list of products and broadened their descriptions. In developing the site, B2Broker used data obtained from internal marketing research and feedback gathered from clients and employees of the company.
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“B2Broker has been providing fintech services to brokerages and exchanges for more than six years. During this time we have gathered information about client needs. The resulting big data has become the basis for a highly effective web resource,” notes Arthur Azizov.
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According to B2Broker, site visitors can obtain the information they need without talking to a manager. On b2broker.com appeared:
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- detailed descriptions of B2Broker’s services and technologies;
- the ability to study the interface of each product;
- UX design developed with consideration of client needs;
- Broker School — a section with educational materials and useful information for brokers;
- a section on B2Broker’s mission and principles of operation.
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In addition, the company refreshed its brand and unveiled a new logo.
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The new B2Broker logo consists of nine circles, which symbolize the nine main products of the company:
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- B2Core personal account;
- cryptocurrency, forex, and CFD liquidity;
- White Label MT4 and MT5 broker program for partners;
- an investment platform for launching PAMM accounts and social trading;
- the B2Trader trading platform;
- the B2Margin margin trading platform;
- cryptoprocessing;
- a set of services to launch a crypto exchange;
- a set of services to launch a crypto broker.
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In B2Broker’s view, the branding update is an important step on the path to the company’s global development:
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“We are constantly evolving: updating products to align with the latest global trends and expanding the company’s presence in reputable jurisdictions. The rebranding and the launch of the new site bring us closer to these goals.”
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B2Broker is a liquidity and technology solutions provider for online trading with headquarters in Moscow and offices in Hong Kong, Limassol, London, Minsk and Saint Petersburg. B2Broker’s products are used by 250 institutional clients from 40 countries worldwide: brokerages, exchanges, hedge funds from traditional and crypto markets.
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Earlier in September, the fintech project B2B Payment Solutions, part of the B2Broker group, received license FCA AEMI.
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