The cryptocurrency exchange Binance has launched Lazio’s fan tokens and become the main sponsor of the club’s kit. This is stated in a press release.
The two-year deal is worth €30 million. The Binance logo will appear on Lazio’s jersey front from the next match against Inter on 16 October.
The Lazio tokens appeared on the Binance Fan Token platform, whose launch took place on 13 October.
Fans can look forward to a “more engaging experience” with the club through unique rewards based on interactivity and gamification.
The Lazio club from Rome was founded in 1900. In its long history the side has won the UEFA Cup, the UEFA Super Cup, two Serie A titles, seven Coppa Italia trophies and three Supercoppa Italias. Lazio’s social media audience is 2.5 million.
“The partnership with Binance will broaden our digital presence and take fan engagement with our supporters to a new level. Attracting fans to new technologies and leveraging Binance’s capabilities opens new horizons for the refreshment of our club’s brand and future support,” said Lazio president Claudio Lotito.
As a reminder, the Binance NFT platform and the esports media holding WePlay Esports released a joint NFT collection Storyline from WePlay Collectibles.
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