Binance partners with BWT Alpine Formula 1 team.

The cryptocurrency exchange Binance announced a partnership with the Formula One team BWT Alpine from the Formula One World Championship.

Introducing @AlpineF1Team $ALPINE on #Binance launchpad, the first Formula 1 Fan Token on #Binance!

➡️ https://t.co/bZpCoXX0pG pic.twitter.com/Zd6VK1OIES

— Binance (@binance) February 15, 2022

As part of the collaboration, the French team will issue fan tokens on the Binance Launchpad platform.

The NFT NFT collections from Alpine are also planned. The partnership envisages offering exclusive tickets to test sessions and Grand Prix, services and team merchandise not available for purchase with fiat.

“A partnership with Binance fuels our drive to reshape the racing landscape, as well as to more innovative ways of engaging fans,” said the CEO of BWT Alpine, Laurent Rossi.

Back in September 2021, the FTX signed a sponsorship deal with Mercedes-AMG Petronas. In December, Velas Network became a premium partner of the legendary Scuderia Ferrari.