In 2025, the number of posts containing the word “bitcoin” on the social network X decreased by 32% to 96 million. This was highlighted by Casa co-founder and CTO Jameson Lopp.
According to the infographic, the figure peaked last January following the inauguration of US President Donald Trump. That same month, a minor surge in activity was observed amid the pardon of Silk Road founder Ross Ulbricht.
Subsequently, the number of posts declined but rose again in March after Trump signed the strategic bitcoin reserve law.
Mentions of the first cryptocurrency traditionally spiked on May 22, when the crypto community celebrated Bitcoin Pizza Day.
The last sharp rise in social activity over the year occurred in August after bitcoin surged above $120,000. Currently, the “popularity” of digital gold on X is at annual lows.
A similar pattern is shown by Google Trends data on “bitcoin” queries. However, amid the market decline in October, search interest in the asset briefly reached peak levels.
Local Situation
According to Santiment analysts, after bitcoin’s recent rise to $95,000, social media sentiment remained pessimistic.
“Since markets typically move in the opposite direction of retail investor sentiment, the strongest negative information flow in the last 10 days could push bitcoin to $100,000,” experts wrote in a report dated January 15.
At the time of writing, the Crypto Fear and Greed Index returned to the “extreme fear” zone at 24. Last week, the figure was around 50.
Sentiment in the crypto market sharply turned negative after the fall of digital gold below $88,000.
Veteran trader Peter Brandt identified a “death cross” on the chart of the first cryptocurrency. He predicted the coin would crash to $58,000.