Bitget launches joint advertising campaign with Lionel Messi

The crypto exchange Bitget announced a series of marketing activities featuring Lionel Messi. The first video The Perfect 10/10 featuring the Argentine footballer has garnered 3.4 million views on YouTube.

After the World Cup began, Bitget published a second video — #Makeitcount — and announced a series of contests with prizes up to 1 million BGB, as well as Messi-signed souvenirs.

According to Bitget managing director Gracie Chen, the collaboration with one of the world\’s best footballers is intended to restore public trust in the crypto industry:

“The collapse of several major companies has negatively affected sentiment in the community. We believe in the future of cryptocurrencies and continue to invest in the ecosystem even in difficult times.”

“Partnering with the greatest footballer of all time inspires us to achieve better results, and the World Cup is the perfect time to remind people of the importance of building a reliable product.”

Bitget — a crypto exchange for spot and futures trading, copy trading, as well as OTC- and P2P-trades. The platform serves more than 2 million users across 50 countries. According to CoinMarketCap, the average daily volume on Bitget\’s spot market exceeds $500 million.

In November the platform launched a series of initiatives to support the community: opened the Builder’s Fund of $5 million to help users affected by FTX and raised the Trader Protection Fund to $300 million.

Earlier, Bitget сообщила about registration in the Seychelles Islands and plans to increase staff by 50%, to 1,200 employees.

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