Bluesky Unveils AI App for Custom Social Media Feeds

Bluesky introduces AI app for custom news feeds.

Bluesky developers have announced an AI assistant that enables users to create custom algorithms for personalized news feeds, as reported by TechCrunch.

The Attie app was introduced at the Atmosphere conference by former Bluesky CEO Jay Graber (now serving as Chief Innovation Officer) and CTO Paul Frazee.

Attendees of the event will be the first to test the new solution. It utilizes Anthropic’s Claude technology to create an application built on the Bluesky protocol — AT Protocol.

The tool is not part of Bluesky; it is a standalone product.

With Attie, anyone can create their own feed by entering commands in natural language, similar to interacting with chatbots.

The service allows interaction, such as asking about potentially interesting posts or what might be best to repost.

“You control it, tailor it to yourself without knowing code or understanding the setup of such feeds,” said CEO Tony Schneider.

Initially, Attie allows users to create and view feeds, which will later be accessible within Bluesky or any other application based on the AT Protocol. In the future, users will be able to create their own resources and tools using vibe coding.

Schneider shared that Graber and her team began working on the app several months ago. She believes that today, major platforms use artificial intelligence for their own interests, aiming to increase the time users spend on apps, collect data, and control algorithms.

“We believe AI should serve people, not platforms. An open protocol gives this power. You can create your own feeds, develop software as you wish, and highlight important information from the noise,” the entrepreneur emphasized.

Schneider added that cryptocurrency integration is not planned, despite crypto investors participating in Bluesky’s recent $100 million funding round.

“These are people attracted by decentralization in the crypto industry. They invested in projects without a single point of failure. Here, the social networks align with that vision,” she explained.

Instead of using digital assets, the company is exploring other monetization methods.

Back in late August to early September 2024, the number of Bluesky users increased by 1 million, catalyzed by X’s ban in Brazil.