Bluesky users have reacted negatively to the new AI-based service Attie, which enables the creation of custom algorithms for social networks and the development of personalized feeds within the AT Protocol ecosystem.
Attie made its debut at the ATmosphere conference. Since then, approximately 141,000 users have blocked the Attie account on the social network. Only U.S. Vice President J.D. Vance has more blocks, with over 180,000.
The AI service surpassed the White House account.
Attie has only 1,500 followers, meaning it has been blocked by 94 times more users than those who subscribed.
Bluesky attracted a large portion of its audience (currently 43 million registered accounts) as an alternative to platform X. For many, the platform became a refuge from more mainstream social networks where AI is ubiquitous.
The launch of the AI solution Attie likely felt like a betrayal to users. Bluesky is also criticized for not adding basic features like sending images via direct messages.
Former Bluesky CEO Jay Graber (now Director of Innovation) and her team began working on Attie several months ago. She believes that today, major platforms use AI for their own interests, aiming to increase user time in apps, gather data, and control algorithms.
“We believe AI should serve people, not platforms. An open protocol gives this power. You can create your own feeds, design software as you wish, and extract important information from the noise,” Graber emphasized.
Back in February, Meta introduced the AI feature Dear Algo, allowing Threads users to personalize content recommendation algorithms.