Seek Capital, the $1.2 billion family office of British entrepreneur Simon Nixon, plans to invest in digital assets, according to Bloomberg.
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The company’s chief executive, Adam Proctor, said that they plan to \”allocate investments toward cryptocurrencies, as they regard them as a key area for the future.\” To this end, the firm is seeking an analyst in the field of digital assets.
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The publication notes that the boom in such private offices, known as family offices, was partly spurred by the rise of tech billionaires such as Sergey Brin and Eric Schmidt. According to Campden Wealth, in 2019 assets managed by such institutions were valued at nearly $6 trillion.
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Nixon, in 1993, became a co-founder of the price-comparison site MoneySupermarket.com. In 2016 he fully exited his stake in the project.
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According to conducted Goldman Sachs survey, 15% of family offices already invest in cryptocurrencies, and 45% plan to do so.
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Earlier, Fidelity’s study, which showed that 70% of institutional investors expect to invest in digital assets in the future.
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