Coca-Cola to release NFT collection for International Friendship Day

The Coca-Cola beverage maker has partnered with non-fungible token (NFT) platform Tafi to release an NFT collection to celebrate International Friendship Day on July 30.

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Introducing the first-ever Coca-Cola NFTs! To celebrate International Friendship Day, we’ll be donating all proceeds to our longtime friend and partner @SpecialOlympics. Check them out on @opensea. #NFTCommunity #OpenSeaNFThttps://t.co/SIJ0HnNfdu pic.twitter.com/Rusj2UJuE6

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— Coca-Cola (@CocaCola) July 28, 2021

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The auction will run from July 30 to August 2 on the NFT marketplace OpenSea. All proceeds will go to the international organization Special Olympics International, which supports people with intellectual disabilities.

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The Coca-Cola Friendship Box collection will include branded NFT items for the virtual world Decentraland. Among them a puffer hooded jacket, a vintage 1956 refrigerator, a 1940 ‘Symbol of Friendship’ map and a ‘sonic visualizer’.

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Earlier, the social media platform Nifty’s, together with Warner Bros. released NFTs for the film Space Jam: A New Legacy.

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Earlier, men’s magazine Playboy, in collaboration with the marketplace SuperRare presented a Miami Beach-themed collection of non-fungible tokens.

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