Four out of five investors seek advice on digital assets, yet many question the competence of financial advisors. This is highlighted in a study by CoinShares.
A survey of 500 respondents in the US, including individuals with high and medium income levels, revealed that 82% are willing to work with advisors who offer guidance on cryptocurrency investments.
However, 29% identified a lack of personal experience or an inability to explain risks as “red flags.”
“The adoption of digital assets is rapidly advancing among investors who are self-educating. But this doesn’t mean they want to go it alone. They are looking for advisors who can act as strategic partners, rather than pushing products. For advisors investing in their own reputation, there is a significant opportunity to stand out in a competitive market,” analysts noted.
Meanwhile, investors expect more than just basic advice—they value advisors who can educate, manage risks, and provide access to secure investment opportunities like ETFs and trusts.
Growing Trust in the Industry
75% of respondents are interested in guidance and are exploring the possibility of purchasing cryptocurrency.
89% of current holders, including wealthy individuals with assets exceeding $1 million, plan to increase their investments in 2025. More than half monitor or trade digital assets daily.
The study also revealed investor preferences. 56% purchase Bitcoin, 32% focus on NFTs and tokenized assets, 30% choose Ethereum, and another 29% opt for stablecoins. Altcoins and DeFi account for 23% and 17%, respectively.
Back in April, Bitwise’s Chief Investment Officer Matt Hougan noted that investors and central banks have begun to question the resilience of the fiat monetary system, turning to gold and Bitcoin.