Conor McGregor Launches Meme Coin

UFC champion Conor McGregor has launched his own meme coin, REAL, developed in collaboration with the DAO Real World Gaming. Some in the community have reacted with skepticism.

I changed the FIGHT game.
I changed the WHISKEY game.
I changed the STOUT game.

Now it’s time to change the CRYPTO game.

This is just the beginning.

This is $REAL @getrealtoken https://t.co/tdUyvqyZHZ#GetReal pic.twitter.com/imoAYwY8D1

— Conor McGregor (@TheNotoriousMMA) April 5, 2025

According to project reports, 60 million tokens are being distributed via a blind auction from April 5–6. A two-phase trading rollout on DEX is planned thereafter. The Uniswap V4 pool will launch after the auction concludes, with Uniswap V3 following on April 9.

April 7, 2025 | 13:38Update:

During the 28-hour auction, developers managed to raise only $392,315 of the targeted $1 million, reports The Block, citing a tracker from the official website. The team refunded all deposits.

“We need to be realistic. We did not raise the minimum amount. All bids will be refunded in full. This is not the end,” the team stated.

Trading will be available on the Uniswap app and aggregators like 1inch and Matcha. Assets sold at auction are subject to a lock-up until 11:00 on April 7.

Proceeds from the sale will provide liquidity at the start of trading, with a portion allocated to the DAO treasury.

According to project reports, tokens will enable holders to participate in voting and staking.

Crypto detective ZachXBT and several commentators have expressed skepticism about the meme coin launch.

pic.twitter.com/ej36wgWbUE

— ZachXBT (@zachxbt) April 5, 2025

“This is the frog of shame. If the frog of shame gets more likes than the original tweet, your tweet sucks,” reads the meme ZachXBT used to respond to McGregor.

At the time of writing, the crypto detective’s comment is significantly more popular than the UFC champion’s promotional tweet.

Some users have questioned the authenticity of the purported list of companies allegedly supporting REAL.

“I love all these random crypto brand names added to the site that have nothing to do with it. And Zippay, lol,” one commentator noted. 

The company assured that the list is “real.”

Back in March, CoinGecko experts noted a decline in interest in the meme coin segment following a series of unsuccessful launches and rug pulls that “killed” investor interest. However, they believe a recovery is still possible.