Cryptocurrencies were Telegram’s most expensive advertising topic in 2021

Last year, cryptocurrency advertising led in the cost of placements in Telegram channels. This was reported by Vedomosti, citing Telega.in’s advertising exchange research.

The CPM (cost per thousand impressions) in the cryptocurrency-related category rose four-and-a-half-fold over the year, to 6,700 rubles.

The rise in ad costs was driven by higher cryptocurrency prices as well as regulatory developments in Russia, said one of the study’s authors, Dmitry Kornilov.

For the Telega.in report, Telega.in analysed all available data on the number of advertising posts placed in Telegram channels (58.8 million messages) and their CPM, as well as orders placed through the service.

The Russian Finance Ministry was considering restricting cryptocurrency advertising and related services.

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