CryptoKitties creator releases two ‘cryptokitties’ inspired by the rock band Muse

Dapper Labs, the developer of CryptoKitties, has struck a partnership with Warner Music Group, the rights-holder for the rock band Muse. The collaboration produced two ERC-721 collectible tokens. The creators were inspired by the band’s latest album, Simulation Theory.

You can now own a piece of @muse‘s Simulation Theory!

💌 Edition-authenticated by Muse
🐱 Exclusive art not available anywhere else
💰 Ever-lasting ownership. Breed, trade, and sell your Kitties freely

— CryptoKitties (@CryptoKitties) September 1, 2020

The band itself also shared the news with fans.

MUSE X CRYPTOKITTIES
Excited to announce a world first collaboration with the launch of two limited-edition #SimulationTheory @cryptokitties. Marty and Mibbles are available now https://t.co/2GehiXVEww pic.twitter.com/xO0vGqXUCf

— muse (@muse) September 1, 2020

Cat Marti embodies the image of Muse frontman Matthew Bellamy from the Something Human video, while Mibbles became a copy of the monster from the Pressure video. The first NFT token, priced at $99, is already available to fans — of 199 issued, 43 assets remain for sale. The second, with 1,099 copies, will soon be in the same status.

In an interview with Cointelegraph, Dapper Labs CEO Roham Haregozlo noted that blockchain-based collecting has the ability to “transform the relationship between fans and their idol”.

“Muse kittens are the first officially licensed musical memorabilia on the blockchain. Fans can buy digital collectibles and own them permanently,” added Haregozlo.

This idea was also backed by Warner Music’s executive Tiago Correia.

“As our lives become increasingly digital, people are expressing their enthusiasm in new and exciting ways. For some this concept is unconventional. For fans who enjoy interacting with stickers and filters, these elements are simply another tool for self-expression,” Correia explained.

A press release circulated in the media notes that Muse, through the technology, creates a special concert-going experience for fans. During a 2016 tour they deployed autonomous flying drones, and last year — virtual reality technology.

The tokens released are signed by Muse. Like other ‘kittens’, they can be collected, traded, and sold. The uniqueness of a token can be verified on the blockchain.

In September last year, Warner Music Group became an investor in a Dapper Labs funding round totaling $11.2 million. The startup directed the funds toward the Flow blockchain, which is geared toward gaming, application development, and other digital assets.

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