CryptoPunks creators strike deal with Hollywood talent agency

The Larva Labs team behind CryptoPunks has struck a partnership with United Talent Agency (UTA), whose clients include Johnny Depp, Wes Anderson and Susan Sarandon.

UTA Signs NFT Art Projects CryptoPunks, Meebits and Autoglyphs (Exclusive) https://t.co/9s3RCAfY4K

— The Hollywood Reporter (@THR) August 31, 2021

In addition to actors and directors, the talent agency also works with musicians, comedians and digital artists who “shape the world of content and change the face of entertainment.”

The agreement envisages creators across media, including film, television and video games, being able to use imagery from the team’s projects.

“The collaboration will expand opportunities for the dissemination of our work and protect its value in the long term,” — said Matt Hall, co-founder of Larva Labs.

As reported, the hype around CryptoPunks has been one of the drivers of trading volume on OpenSea‘s NFT-marketplace, which reached a record $3 billion.

In May, Fox Entertainment established a $100 million fund for investments in the NFT space.

In August, this American media company led a $100 million financing round for the blockchain startup Eluvio, which will build an NFT marketplace.

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