Dzengi, Not Just Dzengi: Why Currency.com Rebranded — Interview

In November 2022, the Belarusian cryptocurrency exchange Currency.com changed its name to Dzengi.com, preserving its recognisable user interface and access to trading tokenised assets.

We spoke with Valery Usenko, head of Dzengi.com’s private capital department, about the rebrand and why Belarusian users should invest in crypto assets on this platform.

ForkLog: Currency.com’s name is aimed at a broad audience, however you chose a more regional and harder-to-remember Dzengi.com. What prompted the rebrand?

Valery Usenko: We chose a more distinctive name. This is linked to our company’s positioning, as well as to the change of the legal form from ООО to ЗАО.

ForkLog: Will the change in legal form affect clients?

Valery: No, for them it remains the same: Dzengi.com — the same safe and high-tech platform.

ForkLog: Perhaps the rebrand is connected with changes in Belarusian cryptocurrency regulation?

Valery: No, it has nothing to do with cryptocurrency market regulation. We continue to operate in the legal space in full compliance with Belarusian law.

ForkLog: And how are regulatory matters today?

Valery: In Belarus, operations with cryptocurrencies and tokenised assets remain fully legal. This is one of the first post-Soviet countries to recognise the advantages of a digital economy.

Until 2025, extended tax incentives for token operations. The rate remains at the previous level — 0%.

ForkLog: Who does Dzengi.com serve today? Which markets are you targeting?

Valery: Our aim is to provide high-quality services to residents of Belarus. However, at the final stage of the rebrand we began considering other markets where we can operate legally.

ForkLog: Which countries are you considering?

Valery: We will announce expansion to new regions separately.

ForkLog: You place great emphasis on regulatory compliance. Why is this so important?

Valery: A Belarusian citizen has a greater chance of protecting their rights if the company is registered in their jurisdiction rather than in an offshore zone. The same holds true for quality support.

For example, our specialists provide personalised online consultations for clients. In these sessions, users gain knowledge for successful trading, including guidance on building an investment portfolio, risk minimisation, placing orders and much more.

ForkLog: But isn’t that the only reason to use your platform?

Valery: Of course not. We have partnerships with Paritet, MTBank and BNB Bank, so Dzengi.com clients can fund accounts without fees and withdraw funds with a fixed fee of $8. Bank statements will show a transparent and legitimate payment purpose: \”For transactions with digital currencies (tokens)\”.

Another distinctive feature of our platform is the ability to invest in traditional markets through tokenised assets. Their quotes are tied to the equivalent physical assets with sub-second precision, but tokenisation allows investors to save on fees and related charges.

Users have access to tokenised shares, for example Apple, Nvidia and Tesla, indices such as S&P 500, currency pairs and commodities such as gold, silver and natural gas.

Moreover, our exchange enables hedging risks through various asset classes, which is crucial for affluent clients.

ForkLog: Who is trading on Dzengi.com today?

Valery: Users can be divided into three groups depending on their main activities on the platform: exchange, trading or long-term investing.

The exchange is used by clients who need to convert digital assets into fiat currency — US dollar, euro or Belarusian ruble. The client provides us with sources of cryptocurrency origin and performs the conversion, after which the funds can be withdrawn to a bank account or card.

Trading appeals to those who want to profit from market volatility. For such clients, we offer risk-management consultations with our specialists.

Finally, long-term investing is most often of interest to affluent clients who want to allocate funds across various asset types, including cryptocurrencies. Some assets are stored on the exchange, the remainder on cold wallets.

ForkLog: Do users who have faced blocks on other trading platforms approach you? What can you recommend?

Valery: Clients do not come to us with requests for help, but sometimes share such stories.

We certainly advise not to give up and to try to recover your funds. However, the only way out of such situations is to invest in cryptocurrencies and tokenised assets on a regulated crypto platform with a clear and transparent jurisdiction.