The Italian carmaker Ferrari added digital assets as a payment option in the United States. In the first quarter of 2024 the feature will be rolled out in Europe, Reuters reports.
According to Ferrari’s Chief Commercial and Marketing Officer Enrico Galliera, the decision was made in response to requests from dealers and customers, many of whom have acquired cryptocurrencies.
“Some of them are young investors who built fortunes on digital assets. Others are more traditional investors looking to diversify their portfolios,” he said.
Ferrari has partnered with processing service BitPay, which will convert the received assets into fiat. In the initial stage the company accepts Bitcoin, Ethereum and the stablecoin USDC.
“This will help us reach people who are not necessarily our customers, but who can afford a Ferrari. … Prices will not change, and there are no fees or surcharges when paying with cryptocurrencies,” he said.
In the first half of 2023 Ferrari delivered more than 1,800 cars in North America. The company did not specify how many vehicles it plans to sell with cryptocurrency payments.
Earlier in January, German carmaker Porsche released its own NFT-collection.
In May 2022, the Italian fashion house Gucci began accepting payments in digital assets in five stores in the United States.