Fortune magazine sells NFT cover for $1.3 million

The American business magazine Fortune sold the cover of its issue as a non-fungible token (NFT) for 429 ETH (more than $1.3 million at the time of the transaction). The publisher plans to hold the cryptocurrency earned.

Pretty stunned by the results of the @FortuneMagazine x @pplpleasr1 NFT drop. We raised 429 ETH, or $1.3 million—and that’s despite @opensea’s tech issues.

50% is going to nonprofits. Oh yeah, and Fortune is gonna HODL its share of ETH. (Sorry @jack.) https://t.co/ybkFHGAuDF

— Robert Hackett (@rhhackett) August 13, 2021

As previously noted, TIME and Playboy released their own non-fungible tokens. The New York Times also joined.

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