Media company Dolphin Entertainment and operator of the bitcoin exchange FTX.US agreed to create an NFT-marketplace to promote sports and entertainment brands.
We’re beyond excited to team up with Dolphin Entertainment to create an NFT marketplace for major sports and entertainment brands—including film, television, music, gaming, eSports, culinary, lifestyle and charity industries.
Dolphin Entertainment 🤝 FTXhttps://t.co/RgKXuWfViF
— FTX (formerly Blockfolio) (@blockfolio) August 2, 2021
The platform’s scope will cover film, television, music, gaming, esports, culinary, lifestyle and philanthropy.
The Dolphin Entertainment conglomerate includes general PR agencies—42West, in the music industry—Shore Fire Media, in the lifestyle and hospitality space—The Door, in esports and entertainment consumer goods—BHI, in influencer marketing—Be Social, and the creative agency Viewpoint Creative.
“We are interested in partnering with Dolphin because of their ability to provide access to content and intellectual property, as well as their positions in each major entertainment vertical,” said Brett Harrison, president of FTX.US.
Under the partnership, Dolphin will handle branding, production and marketing, while FTX will oversee the technical component.
According to CEO Bill O’Dauda of Dolphin Entertainment, the marketplace will seamlessly connect the product to the user’s wallet. Consumers will be able to pay with cryptocurrency and fiat card payments, and expect online support.
In July, FTX raised $900 million at a valuation of $18 billion. CEO Sam Bankman-Fried said that part of the funding will go to M&A-deals.
In June, the crypto derivatives exchange agreed with the esports team TSM on its rebranding to TSM FTX.
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