Grayscale Investments launches TV advertising for crypto trusts

Grayscale Investments, a digital asset management firm, has launched a new advertising campaign aimed at promoting its products offering investments in Bitcoin and other cryptocurrencies.

In a 30-second video featuring the company’s chief executive Michael Sonnenshein, the evolution of money over the past several thousand years is depicted—from shells to its current digital form.

Go digital. #GoGrayscale. pic.twitter.com/dnE2bC3H7O

— Michael Sonnenshein (@Sonnenshein) August 10, 2020

Earlier, Sonnenshein appeared on Laura Shin’s Unchained podcast. In it, he explained the recent surge in assets under management amid investor concerns over the unlimited issuance of the U.S. dollar.

The launched campaign leverages the meme «Money printer go BRRR», hinting at the Fed’s printer working actively during the crisis after the COVID-19 outbreak. Grayscale Investments aims to bring this message to a broad audience.

«This is a wake-up call. We want people around the world to feel the same as we do. This is a once-in-a-generation investment opportunity that digital assets can provide,» the company says in its blog in the blog.

The earlier Grayscale Investments campaign in May 2019 ran under the slogan #DropGold, urging investors to abandon gold as a store of value in favour of Bitcoin.

The head of the parent company Digital Currency Group, Barry Silbert, said the campaign is national in scope. The spots will air during commercial breaks on channels such as CNBC, MSNBC, FOX and FOX Business.

Are you ready? @Grayscale‘s national ad campaign kicks off next week with a TV ad on CNBC, MSNBC, FOX, and FOX Business. We’re going to brrring crypto to the masses

Media: if you want a sneak peek, get in touch with @nitWitty

— Barry Silbert (@barrysilbert) August 7, 2020

The initiative is aimed at raising awareness of Bitcoin and cryptocurrencies in general. In the closing part of the video, a list of Grayscale trusts is shown. In addition to Bitcoin, Ethereum (ETH), Ripple (XRP), Bitcoin Cash (BCH), Litecoin (LTC), Stellar (XLM), Ethereum Classic (ETC), Horizen (HZ) and Zcash (ZEC) are mentioned.

Total assets under management currently amount to $5.6 billion.

08/07/20 UPDATE: Net Assets Under Management, Holdings per Share, and Market Price per Share for our Investment Products.

Total AUM: $5.6 billion$BTC $BCH $ETH $ETC $ZEN $LTC $XLM $XRP $ZEC pic.twitter.com/6RLmO27fAa

— Grayscale (@Grayscale) August 7, 2020

GBTC remains the most popular, with its share of the company’s portfolio exceeding 80% ($4.69 billion). The Grayscale Ethereum Trust holds about $739 million in assets and is second in popularity among investors.

Earlier in August, Grayscale Investments filed with the U.S. Securities and Exchange Commission an application to register its Ethereum Trust.

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