Four main trends are paving the path for broad adoption of the digital assets ecosystem — blockchain, cryptocurrencies, DeFi and NFTs. This view was expressed by Ethereum co-founder and ConsenSys CEO Joseph Lubin in an interview with Decrypt.
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He cited Geoffrey Moore’s Crossing the Chasm theory of how breakthrough technologies come to market. The author argues that there is a gap between early adopters (enthusiasts and visionaries) and the mass market (pragmatists) that an innovative product must ‘leap over’.
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“In essence, our technology, our ecosystem — call it the four horses of paradigm shift — are currently leaping across the chasm,” Lubin said.
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According to him, the first ‘horse’ consisted of cipher researchers, cryptographers, protocol developers and monetary theorists.
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Then exchange operators, traders and wallet providers entered the fray.
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The third major trend was advanced by people turning to decentralised finance.
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Finally, NFTs are bringing cryptocurrency into popular culture, Lubin added.
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Lubin invested in NFT social network Nifty’s in a pre-seed funding round.
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In September 2020, ConsenSys created a new company, Mesh, focused on developing projects in DeFi and Web 3.0.