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London swamped by ads for controversial cryptocurrency HEX

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The controversial HEX project advertising appeared during Premier League matches in England. It touts the platform’s native token rising 11,500% in 129 days.

In a video published by the user under the alias Metallic Elmo, the clip shows that the project’s advertisement appears on the running scoreboard during the game. He later posted three more similar fragments.

Photos began to appear online showing similar HEX advertising captured on London’s famous double-decker buses.

Shortly before this, HEX’s official Twitter account posted a photo showing the project’s advertisement fully covering two taxis.

HEX and its founder Richard Hart are often criticised in the cryptocurrency community. An analyst going by the pseudonym Goldman Sats suggested that the project pursues one goal — to make its founder rich at the expense of other users.

As reported in ForkLog, the well-known analyst and trader Tone Vays, in an interview, commented on online debates in which Richard Hart and one of Bitcoin Cash’s leading advocates, Roger Ver, participated.

“About 2,000 people watched that stream, where one speaker sells you a fake Bitcoin, and the other sells money that he printed at home yesterday. More people believe in this crap than think and look into Bitcoin,” Vays said.

HEX’s market value has recently approached an all-time high, reaching $0.006. According to CoinGecko, over the last month the token rose 112%, and since the end of March — 1,240%.

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