Germany’s Lufthansa launched the Uptrip loyalty program based on non-fungible tokens (NFT) on the Polygon network.
A mobile application created through a collaboration between Lufthansa Innovation Hub and the Miles & More platform allows passengers to scan boarding passes and receive NFTs. The assets are stored in customers’ crypto wallets.
They can exchange full token collections for services such as access to airport lounges, VIP service, or discounts.
The application combines “elements of gaming and appealing rewards with testing innovative technologies.”
“Web3 is in the early stages of development. Curiosity is high. But we also face questions and hesitations — this is where Uptrip hits the nerve. We are giving people access to this new technology,” said a representative of Lufthansa Innovation Hub.
The partners launched Uptrip in line with a minimum viable product (MVP) concept. The developers intend to expand the application’s functionality “in accordance with user feedback and as innovations emerge.”
Among planned updates are the launch of a dedicated marketplace (currently customers exchange and sell tokens on third-party platforms) and an expanded range of available rewards.
The initiative already counts more than 20,000 customers and over 200,000 NFTs, according to the press release.
Earlier in March, the Argentinian low-cost carrier Flybondi began issuing tickets in the form of non-fungible tokens.
In June, the Japanese airline holding All Nippon Airways opened a marketplace for digital collectible assets.