Mercedes-Benz will integrate Google’s AI assistant into CLA models in 2025, the American company’s blog says.
Google Cloud has unveiled Automotive AI Agent—an in-car AI agent based on Gemini—which offers:
- enhanced vehicle interaction through personalised, conversational control;
- natural-speech understanding, multilingual support and multimodality;
- a toolkit for tuning the neural network;
- easy integration into existing vehicle architectures and operating systems.
“Automotive AI Agent is configured to let automakers build highly personalised and intuitive AI agents for cars that go beyond voice control,” the developers claim.
On the road, a driver could ask the assistant for directions to the nearest Italian restaurant and enquire about its reviews.
Integration into Mercedes’s MBUX infotainment system will surface up-to-date information from Google Maps. Drivers and passengers will be able to use voice commands to obtain detailed information about nearby attractions and traffic conditions.
The AI agent will enable MBUX to handle complex, multi-turn dialogues and remember them.
In early 2024, it became known that Mercedes-Benz intended to integrate an AI assistant into its cars.
A year earlier, the German company and Google announced a long-term strategic partnership to accelerate automotive innovation.
In August last year, Mercedes-Benz partnered with ByteDance’s cloud division, Volcano Engine, to collaborate on AI.
In June 2023, the group announced voice control based on ChatGPT.