The American tech giant Meta aims to enter the stablecoin market by the end of the year, according to CoinDesk, citing its own sources.
The corporation plans to integrate services from a third-party payment provider in tokens pegged to the US dollar and introduce a new wallet.
Meta has sent out a request for product development and mentioned Stripe as a potential candidate for pilot testing its own “stablecoin.”
The fintech company has been a long-time partner of Meta, and its co-founder and CEO Patrick Collison joined the tech giant’s board of directors in April 2025.
In 2024, Stripe acquired Bridge for $1.1 billion, a company specializing in stablecoin payments. A few months ago, the firm introduced the Open Issuance solution for issuing pegged tokens.
For Meta, creating its own stablecoin would open payment channels for its user base of over 3 billion people across its social networks Facebook, WhatsApp, and Instagram. This move would also place the tech giant in direct competition with the X platform and the Telegram messenger, which are actively seeking to integrate digital assets, the publication noted.
A Second Attempt
In 2019, Meta (then Facebook) introduced the white paper for the “stable global cryptocurrency” Libra and the Calibra wallet.
The founding members of the organization behind the project, Libra Association, included Mastercard, PayPal, Visa, Booking Holdings, eBay, Facebook, Uber, Spotify, Vodafone, Coinbase, Xapo, and other well-known companies.
The initiative immediately faced opposition from US lawmakers and regulatory uncertainty. Amid pressure, many of the declared participants of the Libra Association distanced themselves from the consortium.
Despite the challenges, the organization did not abandon plans to launch a coin backed by a basket of currencies and even updated its roadmap. In 2020, the association shifted from the initial concept in favor of a dollar peg.
The rebranding of the project to Diem Association did not help overcome the negative stance of regulators. In 2022, Silvergate Capital Corporation acquired the intellectual property and all assets related to the initiative for $200 million.
During the administration of US President Donald Trump, regulatory policy became more crypto-friendly. In July 2025, the head of state signed the GENIUS Act, establishing framework rules for stablecoins. Regulatory bodies have yet to develop comprehensive norms for token issuers.
According to one of CoinDesk’s sources, given all the experience with Libra/Diem, this time Meta decided to rely on a third-party payment service provider.
“They want to do it, but remotely,” he noted.
In 2025, stablecoins accounted for only ~0.02% of global payments, according to a McKinsey report. However, tokens allowed for a 40% reduction in transaction costs, researchers from BVNK, Coinbase, and Artemis indicated.