The analytics-software provider MicroStrategy has unveiled a platform to reward customers or employees built on the Bitcoin Lightning Network (LN).
“If you’re going to spend $50M to drive customers to your site, why not give $50M to them and cut out the middle person?” — @saylor speaking about the new @microstrategy product, Lightning Rewards Platform for customers or employees pic.twitter.com/coHxGUHygq
— Stephan Livera (@stephanlivera) May 4, 2023
“If you’re going to spend $50 million to attract customers to your site, why not give them that $50 million and cut out the middleman?”, said Michael Saylor, founder of the company.
Lightning Rewards is a rewards service that pays rewards in sat for various actions. The new product is available for integration with most enterprise applications.
According to MicroStrategy, the platform \”provides unlimited scalability and the highest level of security thanks to its open, scalable microservices architecture\”.
Companies will be able to configure Lightning Rewards at their discretion, adjusting the size of rewards and the list of actions to receive them. The service also includes built-in analytics software that provides information on the effectiveness of chosen PR strategies.
The initiative will also automatically convert email into an LN address. Previously, Saylor personally converted his e-mail into a Lightning Network wallet.
In May, MicroStrategy reported a profit of $461.2 million for the first quarter of 2023. During the period the company increased its stake in digital gold by 7,500 BTC—to 140,000 BTC.