MoonPay Chief Predicts Revival of Memecoins

MoonPay President Keith Grossman predicts a revival of meme tokens.

The market for “funny coins” remains alive despite waning interest and falling prices, stated MoonPay President Keith Grossman. He believes the sector will return in a “transformed form.”

Today, meme coins now make up less than 15% of daily volume on Solana DEXs and the popular “hot take” is that the meme coin era is over.⁰
That take is lazy and wrong.⁰
It is wrong because it assumes meme coins were only ever about jokes, luck or “financial nihilism.” They were…

— Keith A. Grossman (@KeithGrossman) December 13, 2025

The expert emphasized that the main innovation of meme tokens is the ability to easily and cheaply tokenize attention through blockchain.

“Previously, only platforms, brands, and influencers profited from interest. Users created value with likes and trends for free. Now this process has become democratic,” Grossman noted.

He compared the current pessimism of analysts to early 2000s predictions about the demise of social networks. Back then, the first generation of platforms failed before the emergence of companies that turned such sites into cultural phenomena.

Market Collapse in 2025

According to CoinGecko, in 2024, meme coins became the most profitable sector and the main narrative among investors.

The situation changed in the first quarter of 2025. The market collapsed due to critical reviews about the lack of real asset value and a series of high-profile scams.

Incidents involving politicians played a significant role in the decline:

• U.S. President Donald Trump released the meme token TRUMP before the inauguration. The asset soared to $75 but then plummeted by more than 90% to $5.42;
• Argentinian President Javier Milei endorsed LIBRA. The coin’s capitalization reached $107 million, after which the project lost its value. 

According to Nansen, total losses for nearly 86% of LIBRA traders amounted to $251 million. 

In August, Argentina’s Anti-Corruption Office cleared Milei of ethics violations related to promoting the meme token.

Back in October, Binance founder Changpeng Zhao announced the start of the “funny coins” season.