The cryptocurrency broker Voyager Digital will fund the remainder of the 2021 NASCAR season for driver Landon Cassill. The sponsorship contract covers 19 races — payment will be in cryptocurrency.
@InvestVoyager partners with @landoncassill to launch the first-ever #crypto @NASCAR sponsorship–paid in @litecoin $LTC & $VGX 🏎️
“I’m thrilled to be partnering with Voyager – they make it simple for anyone to participate in the crypto market.”
Read now: https://t.co/OKAqKjHUed pic.twitter.com/NBc8ZBUGNJ
— Voyager (@investvoyager) June 17, 2021
In a conversation with Nascar.com Cassill noted that he is no stranger to digital assets and actively uses the Voyager Digital app.
“This [cryptocurrency] is something I’m familiar with; they’re convenient for me and I understand well what I’m willing to risk and what I need to pay my bills,” the driver added.
Cassill’s Chevrolet Camaro will be painted in a livery featuring the broker’s branding. On June 19 he will compete in the Tennessee Lottery 250 at Nashville Superspeedway.
Photoshoot 🤤 pic.twitter.com/WNIBlCebcW
— landon cassill (@landoncassill) June 17, 2021
According to the driver, the Voyager Digital partnership will allow him to focus on racing rather than chasing sponsors. Cassill will be paid in Litecoin (LTC) and Voyager Token (VGX).
Cryptocurrency companies are increasingly funding major sporting events. In March 2021 the bitcoin exchange Gemini became sponsor of the oldest boat regatta between the rowing clubs of Oxford and Cambridge universities in the United Kingdom.
In May the asset-management firm Grayscale Investment became sponsor of the NFL’s New York Giants NFL.
Earlier in May the Ed Carpenter Racing team announced a partnership with Zap’s Strike service. On May 30, its driver Rinus VeeKay competed in the Indianapolis 500 in a Chevrolet with a Bitcoin-themed livery.