Adidas announced a collaboration with NFT-projects Bored Ape Yacht Club (BAYC), GMoney and PunksComic as part of a metaverse initiative. The company also changed its Twitter profile picture to an image of a BAYC-themed monkey.
Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic.
It’s time to enter a world of limitless possibilities.https://t.co/LmgtrRn20c pic.twitter.com/40kU8tayrS
— adidas Originals (@adidasoriginals) December 2, 2021
It is not known what exactly the collaboration entails. The collaboration is probably connected with the CONFIRMED app, which is an online platform for purchasing Adidas products, including exclusive drops.
Hints of the company’s interest in NFTs and metaverses appeared in the middle of last month. Adidas then released a collectible token on the POAP platform.
Looks rare 👀https://t.co/xQHAL59SKZ pic.twitter.com/zYxqZws0DL
— adidas Originals (@adidasoriginals) November 17, 2021
On November 26 Adidas announced a collaboration with the Coinbase Bitcoin exchange. The day before, the company published a statement that it had acquired land from The Sandbox project.
Following that, posts on social media from BAYC, GMoney and PunksComic surfaced with hints of an upcoming collaboration.
/// 👀 pic.twitter.com/KrQlnngXP9
— PUNKS Comic (@punkscomic) November 28, 2021
Earlier, Rolling Stone released NFT covers in collaboration with the Bored Ape Yacht Club project.
As reported, Grayscale forecast the annual revenue of the Web 3.0 metaverse sector to reach $1 trillion.
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