Adidas sells NFT in collaboration with Bored Ape Yacht Club for $23.5 million

Adidas earned 5,924 ETH (about $23.5 million at the time of writing) from selling non-fungible tokens (NFTs) in collaboration with the Bored Ape Yacht Club (BAYC), GMoney and PunksComic as part of the metaverse.

🎉 And now the Public mint begins.

👉 https://t.co/m70gU99NQA

— adidas Originals (@adidasoriginals) December 17, 2021

In total, Adidas prepared 30,000 non-fungible tokens as part of the Into the Metaverse campaign.

In the early phase, 20,000 NFTs were sold at 0.2 ETH each. Buyers could be holders of POAP, POAP gmoney, BAYC NFTs, Mutant Ape Yacht Club, or Pixel Wallet.

During the public sale Adidas minted another 9,620 NFTs at 0.2 ETH. The company kept the remaining 380 tokens for future events.

During the early phase, minting was temporarily paused because Mutant Ape Yacht Club NFT holders could not participate in it. Adidas pledged to reimburse users’ gas fees for transactions that could not be completed due to the error.

Ok, let’s try this again. Early access minting will restart at 14:00 PST/ 17:00 EST/ 23:00 CET

Public sale will begin at 15:00 PST/ 18:00 EST/ 00:00 CET

Folks who had their transactions fail will be able to mint

👉https://t.co/m70gU99NQA#NoMAYCLeftBehind

— adidas Originals (@adidasoriginals) December 17, 2021

At the end of November Adidas announced a collaboration with the cryptocurrency exchange Coinbase. The day before, the company published a statement that it had acquired land from The Sandbox project.

In December Nike acquired NFT studio RTFKT, which specializes in creating collectibles for metaverses.

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