Binance Embraces Apple Pay and Google Pay Integration

Cryptocurrency exchange Binance has integrated Apple Pay and Google Pay through a partnership with payment provider Worldpay.

Users can now purchase cryptocurrency using bank cards linked to contactless payment services.

The integration simplifies the transition from fiat to digital assets—users no longer need to manually enter their details. Purchases are available via the Binance app and the platform’s website.

Fiat channels are crucial for attracting new users to the Web3 ecosystem, according to the company’s blog. In 2024, Binance expanded its fiat coverage to 125 currencies and added around 1,000 payment methods.

The exchange also launched a range of local solutions, including mobile money in West and Central African countries.

According to Binance, over 60% of fiat and P2P service users in 2024 made repeat transactions.

The exchange stated that the introduction of Apple Pay and Google Pay will help attract new users, particularly in regions where cards are less common but mobile payments are prevalent.

Back in March, Binance launched the second version of the Alpha platform for early crypto projects.