Binance has launched the second version of its Alpha platform for early-stage crypto projects, featuring direct integration into the bitcoin exchange’s functionality.
This is a brilliant move. Allowing CEX users to buy any DEX tokens directly from the CEX, no withdrawals needed.
Kudos to the team for coming up with this. (I was not involved in it.) ? https://t.co/NUxOi2Ppmh
— CZ ? BNB (@cz_binance) March 18, 2025
Users of CEX are allowed to purchase any DEX tokens directly on the platform, without the need to withdraw assets to an external wallet or create one.
Candidates are selected based on analysis using “industry experience and advanced data.”
Particular attention is given to projects with strong community support, growing market appeal, and alignment with key trends in the ecosystem.
The management remains open to considering potential token listings on the exchange, but offers no guarantees in this regard.
Binance introduced Alpha in December 2024.
In the same month, Binance launched the On-chain Yields financial product service. The first in the line was the bitcoin staking project Babylon.
In November, the platform presented the margin asset BFUSD with passive income.
In October, Binance announced the launch of a token premarket. The first was SCR from Scroll.