Unlike last year, the upcoming February 12 Super Bowl will hardly feature advertisements from digital-asset-related companies. This is reported by Associated Press.
The year 2022 was remembered for record spending by industry players — Coinbase, FTX, Crypto.com, eToro and others. The publication dubbed last year’s finale the ‘Crypto Bowl’.
A 30-second ad spot cost $6.5 million; by 2023 the price had risen to $7 million.
This year, four crypto companies expressed interest in advertising during the Super Bowl, but after the FTX collapse these deals ‘were not completed’. According to Fox Sports’ vice president of advertising sales, Mark Evans, the representation of major crypto firms will be ‘zero’.
On February 6, the blockchain-game developer Limit Break said that as part of the Super Bowl will show interactive advertising, in which it will give away NFTs.
As part of plans for 2023, SEC limit the use of endorsements and recommendations, including by celebrities, in promoting cryptocurrency-related financial products.
In October 2022, the Commission accused Kim Kardashian of illegal advertising of the altcoin EthereumMax (EMAX).
Earlier, FCA threatened imprisonment for unauthorized promotion of cryptocurrencies.
Earlier, the Advertising Standards Authority began examining the option of adding a disclaimer to digital-asset advertising.
Update (08.02, 19:15 MSK): changes have been made to the headline. It previously stated that crypto companies had declined to run ads at the Super Bowl.