Fiat electric-car drivers will earn digital currency

Drivers of the new Fiat 500 electric car will earn KiriCoin tokens for prudent driving. The digital currency can be spent in a dedicated marketplace.

The New 500 is the first vehicle to reward your environmentally-friendly driving style. Thanks to KIRI, the first, eco-friendly digital coin, the more you drive, the more you get. Want to know how? Watch the video now. https://t.co/y6DXbQyOq3 #RideTheFutureGetThePresent #New500 pic.twitter.com/RjO3ZSz7RH

— Fiat (@fiat) March 16, 2021

According to the press release, driving data such as distance and speed are uploaded to the Kiri cloud and automatically converted into KiriCoin by means of an algorithm.

The program head, Gabriele Catacchio, said that one kilometre will earn up to €0.02, and with an annual mileage of 10,000 kilometres the driver will receive around €150 in digital currency. The company did not specify what KiriCoin could be spent on.

“We want to support environmentally safe behaviour of our customers and reward them with exclusive advantages,” said a senior executive.

Drivers with the best results in Europe will receive additional vouchers for services such as Amazon, Netflix, Spotify, Apple and others.

In November 2020, WOG gas stations began accepting tokenised fuel vouchers from the Kuna cryptocurrency exchange.

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