Google Integrates AI Feature for Business Calls in Search

Google has introduced a new AI feature in its search engine, enabling it to independently call local businesses to verify prices and availability of products or services, subsequently relaying the information to the user.

1/5 New, advanced capabilities are coming to Search starting today. Gemini 2.5 Pro (our most advanced model yet) and Deep Search (great for advanced reasoning and research) are rolling out in AI Mode, starting with AI Pro & AI Ultra subscribers. Plus, Search can now use AI to…

— Robby Stein (@rmstein) July 16, 2025

“Search now has agent capabilities: it can call local businesses using artificial intelligence to check prices and availability, saving you the trouble of finding this information yourself. The feature is being rolled out in the US with extended access for AI Pro and AI Ultra subscribers. It’s now much easier to cross ‘dry cleaning’ off your to-do list,” noted Google Search Vice President Robby Stein.

The tool is built on Google Duplex, a conversational AI launched in 2018. It employs speech recognition and contextual understanding for natural interactions with businesses, summarizing the conversation using artificial intelligence.

Alongside this, the corporation has launched a new tool, Deep Search, based on the Gemini 2.5 Pro model. It facilitates advanced research and offers “solutions to the most complex questions.”

2/5 Use Gemini 2.5 Pro in AI Mode for your toughest questions. Select the model from the new drop down menu and see how its advanced reasoning can take on math & coding questions and unpack complicated topics (with links for you to learn more). pic.twitter.com/zI4rC29uwV

— Robby Stein (@rmstein) July 16, 2025

To use it, one must select the model from a drop-down menu.

Deep Search employs a fan-out processing method to analyze hundreds of websites, comprehend them, and compile a comprehensive report with sources.

“With Deep Search, hours-long research for work, hobbies, and important life decisions can now be conducted in minutes,” Stein noted.

AI startups are attempting to capture a share of the search market from Google by offering their own browsers and encouraging users to abandon Chrome.