Musk renames Twitter Blue subscription to X Premium

As part of X’s sweeping rebrand (the social network formerly known as Twitter), Elon Musk renamed the Twitter Blue subscription service to X Premium.

X Premium subscriptions are offered with a revenue-sharing model tied to the amount of advertising in replies to tweets. The right to such payments will be granted to users aged 18 or older who have at least 500 followers and have garnered at least 15 million impressions on their tweets over the past three months. 

According to Musk, the platform will retain all advertising revenue earned from users who do not hold a premium subscription.

The first payouts were distributed by the platform in mid-July. By the end of the month, this feature had become available to all Blue subscribers.

In early August, X’s support team warned that it was overwhelmed by the number of premium subscribers, and that some time may be required to review and distribute payouts.

Back on July 24, rebranding Twitter took place. Musk changed the social network’s name to “X” and abandoned the iconic blue bird in its logo, opting for a black colour scheme. In the wake of the hype, unknown individuals created a number of themed coins.

Later, Musk said that does not plan to issue crypto assets related to the platform. 

According to attorney Josh Gerben, the platform update could lead to lawsuits.