Notcoin Abandons Clicker Game Concept for Sustainable Model

Developers of the Web3 gaming project Notcoin are moving away from the clicker game concept to establish a more sustainable model. The game’s creator, Alexander Plotvinov, shared this with The Block.

According to him, “tap games” will not achieve long-term success among users and do not contribute to revenue generation.

“I don’t think this will last forever. From my perspective, only games with sustainable models will survive,” stated Plotvinov.

Over the next four years, developers plan to transform Notcoin into an independent hub for launching third-party ecosystem projects, through which users can earn NOT tokens. The number of such campaigns is expected to reach 50-100 per week.

“It’s similar to farming, but not for liquidity provision, rather for offering your time and attention. This model allows us to be sustainable since we don’t need to issue new coins,” said the founder of Notcoin.

Other potential development directions for the application include competitions and other participant incentives, gaming platforms, or even a decentralized AI-based university.

“We are experimenting with this. Some models will die, some will evolve and become successful,” he said.

Plotvinov also summarized the Notcoin airdrop, stating that users received about 90% of the token issuance. A significant challenge was combating bots, with the team prioritizing real and active players during distribution.

“Ultimately, those who contributed more value to the ecosystem will receive more tokens. Even if we have millions of bots, their amounts will remain small,” noted the developer.

According to him, 30% of Telegram Premium users play Notcoin. The largest influencer recruited 200,000 people into their squad but earned only 0.2% of the entire distribution because the number of holders was very large.

The highest demand for the game was observed in Russia, Uzbekistan, Nigeria, the USA, Germany, and Iran. However, identified users from the latter were not given the opportunity to withdraw funds.

The application prioritized deposits to cryptocurrency exchanges and had some restrictions on transferring funds to personal wallets, Plotvinov reported.

According to CoinGecko, at the time of writing, the price of NOT is $0.01547, with a daily decline of 13.4%. The market capitalization is $1.57 billion.

Back in June, the Notcoin team announced the completion of the NOT airdrop claim a month after its listing on major cryptocurrency exchanges.

Last week, the project’s user base grew to 40 million people.

In late May, Notcoin launched a new type of missions for passive token earning.