The tap-to-earn genre has run its course as Web3 game developers shift their focus to more engaging and complex projects, according to Notcoin co-founder Vladimir Plotvinov in a conversation with Cointelegraph.
In his view, “clickers” failed to maintain user interest.
“We will see different types of games because clickers are probably already dead, as they are not viable,” Plotvinov added.
Another Notcoin co-founder, Alexander Plotvinov, explained that following the hype around Telegram gaming, users gradually shifted to other projects with earning potential after exhausting all possibilities from tap-to-earn.
“The motivation for users who come to farm is simply to earn something. With games, it’s more like entertainment; I want to play with friends, and I want to play in a group,” he continued.
However, a member of the Notcoin team added that the first wave of Telegram games failed to provide such a social effect but still played an important role in spreading Web3.
Currently, gamified projects in the messenger are moving away from simple token “farming,” Alexander Plotvinov emphasized. Instead, coins are becoming merely an “addition” to the game.
According to the Notcoin co-founder, Telegram does not yet have “real games,” but their emergence is possible in the future.
When asked about the continued growth of the gaming industry in the messenger, NotGames’ head of design and product, Ulyana Salo, responded that the Telegram market resembles Facebook and WeChat, which are platforms with their own gaming ecosystems.
Currently, the Telegram gaming industry lacks major publishers and investors, but it anticipates exponential growth.
Back in December 2024, Notcoin introduced the launchpool platform Earn, which allows users to receive rewards for storing tokens in the Wallet.