The Bitcoin exchange OKX announced a sponsorship agreement with the English Premier League club Manchester City for the 2022-2023 season.
Guess who is going on tour?…We are!
Proud to announce that #OKX is the Presenting Partner of the @mancity Global Trophy Tour 2022 🏆#BetterFuture #GameOn pic.twitter.com/qEY1OwSWiF
— OKX (@okx) July 5, 2022
According to the press release, the deal envisages the OKX logo appearing on the training kit and equipment of the men’s and women’s squads.
As part of the collaboration, street artist Akse P19 and the Global Street Art agency will create four artworks featuring popular players from the team and place them around Manchester.
Fans who discover the images will be able to scan QR codes and have a chance to win a season ticket to the OKX Hospitality Box.
Manchester City is the holder of six English Premier League trophies and six FA Cups. In the new season, the team will be strengthened by Norwegian striker Erling Haaland.
In late 2021, Manchester City rejected the announced partnership with the crypto project 3Key, amid questions about the prospective partner.
Earlier in February 2022, Manchester United signed a multiyear sponsorship deal with the blockchain platform Tezos.
In May, the Premier League club Chelsea reached a partnership with the cryptocurrency trading and lending platform WhaleFin.
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