Prada to release NFT collection in collaboration with Cassius Hirst

The Italian fashion house Prada will release a Timecapsule NFT collection in addition to shirts as part of a collaboration with Cassius Hirst, according to Decrypt.

Cassius Hirst is the son of artist Damien Hirst, who sees NFT as a promising direction.

The tokens feature an image of a black or white capsule and are associated with physical goods that will be delivered to their owners. The NFTs refer to the serial number of the collection and of each shirt.

The tokens will be issued by the blockchain consortium Aura on the basis of Quorum, an Ethereum fork. Prada, along with LVMH and Cartier создали it to combat counterfeit luxury goods.

Earlier Adidas продала NFT in collaboration with Bored Ape Yacht Club for $23.5 million.

Earlier, the premium Balenciaga анонсировал the ability to pay with cryptocurrencies in its flagship stores in the United States and on its online platform.

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