The number of mentions of meme coins on social media reached a peak in 2025, as traders shifted their focus towards high-risk assets. This was reported by Santiment’s Director of Marketing, Brian Quinlivan.
Two weeks ago, the market’s main focus was on Bitcoin and first-layer projects, influenced by news of new tariffs from the administration of U.S. President Donald Trump. Quinlivan noted that participants are now turning their attention to meme coins with high market capitalisation.
“Discussions about risky tokens are on the rise, with traders increasingly betting blindly for quick profits rather than long-term investments,” he believes.
According to Quinlivan, market participants have adopted a “gambling strategy,” indicative of speculation.
In the past eight days, the cryptocurrency market capitalisation has increased by 10%, while Bitcoin rose only 7%. This suggests a growing interest in risky assets, the expert noted.
Dogecoin led in terms of increased mentions. Interest in the coin waned in April, but a surge in discussions coincided with the filing of applications for an ETF based on the asset in the U.S. A decision by the SEC on these funds is expected in June. Quinlivan emphasised that traders are currently observing the situation.
“Euphoria around meme coins often ends with a sharp correction,” concluded the expert.
In March, the total trading volume on the DEX PumpSwap from the “meme token factory” Pump.fun exceeded $1.2 billion within a week of its launch.