Venture-capital firm Future Fund announced that it bought the sushi.com domain for the SushiSwap decentralized exchange.
Happy to announce we’ve acquired https://t.co/Hjsm7MOIYY for @sushiswap
A strong domain will greatly increase internet traffic and exposure to the sushi brand for their forthcoming new projects.
2021 will be a big year for $SUSHI pic.twitter.com/NWWkgTldWq
— Future Fund (@FUTURE_FUND_) February 19, 2021
The firm expects that the domain will significantly increase internet traffic and brand recognition for future projects.
At the time of writing, SushiSwap had already activated a new site, but all apps still run on sushiswap.fi, to which a redirect is made. The protocol also uses sushiswapclassic.org.
Future Fund did not disclose the purchase price. The Category Defining platform is offering the domain name for $1.9 million.
Data: Category Defining.
The domain was registered on February 17, 1999.
SushiSwap is the second-largest Ethereum-based DEX by trading volume, according to DeBank.
The runaway ‘Chef’, DeFi fever and whale gambit: how SushiSwap attracted $1 billion in two weeks
In November, SushiSwap lost up to $15,000 due to a vulnerability.
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