A month and a half after adding WLD tokens to its balance sheet, the logistics firm said it plans to scan gamers’ irises in partnership with World.
The company works in coordination with the Sam Altman-backed ecosystem and presents itself as “the authentication and trust layer for the world” once artificial general intelligence (AGI) is reached.
Wall Street analyst Dan Ives has been appointed chairman of the board. He brings roughly 25 years of technology-focused investing experience. The “executive’s” task at Eightco is to maximise shareholder returns by promoting the idea that digital identity is undervalued in an AI future.
An aggressive land grab includes growing the ecosystem and increasing the number of “digitised” people via iris-scanning devices—Orbs. Management reckons this should, in time, support WLD’s price.
On 2 October 2025, Eightco representatives announced the launch of options trading on its shares under the ticker ORBS.
The derivatives come with standard expiry dates and strike prices. The listing is meant to provide risk-management tools, boost liquidity and attract new investors.
WLD at $10?
On 7 October, as part of the Chairman’s Message video series, Dan Ives shared a forecast that Worldcoin could rise to $10.
That scenario assumes a “Power of Eight” strategy—accumulating 800,000,000 WLD on Eightco’s balance sheet, or 8% of the cryptocurrency’s supply. That would lift the company’s valuation to $8bn.
“I believe the future will indeed be based on human authentication. That is why, in my view, orbs take on such importance here, and why I am now more excited than before the deal”, the Eightco executive said.
Ives suggested that many underestimate World’s “enormous” role in building a new level of authentication.
The hunt for gamers
On 13 October, Eightco announced a strategic investment in gaming company Mythical Games through a Series D round with ARK Invest and World Foundation.
Mythical Games—a pioneer in Web3 gaming and digital ownership—is led by former Call of Duty studio executive John Linden. Its portfolio features leading franchises including NFL Rivals, Pudgy Party by Pudgy Penguins and FIFA Rivals.
For ARK Invest’s Cathie Wood, a financial commitment to a GameFi leader is not the first interaction with the gaming industry. The fund has actively invested in the company since April 2023.
The partnership with Mythical Games fits Eightco’s roadmap to allocate up to 1% of treasury assets to venture investments that advance breakthrough authentication technologies.
“Eightco’s vision spans critical vectors, including authentication for enterprise and gaming. By partnering with strategic leaders like John Linden and Mythical Games, we are connecting digital identity and entertainment—building a foundation of trust that can scale globally”, said Dan Ives.
He called Worldchain’s features an ideal foundation for a new era of gaming and AI integration. Among them are Proof of Human (PoH) and single sign-on (SSO).
The investment will allow Mythical Games to create a unified ecosystem for game assets, wallets and digital identity.
It will guarantee players ownership of in-game items, reduce fraud risks and simplify onboarding.
Mythical will natively use the same trust and identity stack that Eightco is building for the broader AI economy.
“By collaborating with Worldcoin, we can connect billions of players through secure, human-verified accounts that work seamlessly across games, marketplaces and rewards”, Linden said of the partnership.
He believes the deal helps turn games into the largest and most inclusive digital economy on the planet.
According to Ives, 9.6m Mythical wallets could join more than 17m verified World ID users.
An AI bubble? Not heard of it
Dan Ives disputed the claim that an AI “bubble” has formed. He said activity in the segment is entering its next phase of growth.
The investor likened the moment to “1996, not 1999,” hinting at the start of a sweeping transformation in digital infrastructure rather than the final phase of a “bubble.”
Despite macro jitters and talk of overvaluation, the analyst argues investors should focus on strong demand for AI solutions and practical use cases.
At the time of writing, Eightco (ORBS) shares were attempting to break a downtrend after a 8 September price spike, trading at $6.6.
Most crypto assets are volatile; WLD is no exception. After a sharp run-up on news of the Eightco deal, it fell to about ~$0.85.
In October, ForkLog found thousands of Ethereum- and Solana-token clones in the World ecosystem.