Old Web Drives Growth for Past Maps

Past Maps has grown from 20,000 to over 300,000 monthly users through organic search and subscriptions.

Past Maps, a service that overlays historical maps onto modern geography, has grown from 20,000 to over 300,000 monthly users through organic Google search and a subscription model. The case is presented as an example of a niche product that managed to scale through SEO and valuable content, even amid discussions of ‘Google Zero’ and AI pressure on web traffic.