The minimum price of tokens from the Porsche NFT collection based on the 911 sports car model on the OpenSea marketplace OpenSea has fallen below the primary-market price — 0.908 ETH versus 0.911 ETH.
The minimum market offer price is 0.852 WETH.
On January 23, during four hourly periods, waitlist users could mint up to three ‘instances’ from the cap of 7,500 NFTs. After that, the option became available to the broader public. The process includes options to choose ‘paths’, design settings and token rarity.
More than a day after the process began, the reserve of unminted NFTs still amounts to 1,400 ‘instances’.
Users linked Porsche’s misstep to the high token prices and the misalignment of the sales strategy with the spirit Web3.
“This is a perfect example of why even the most well-known brands need to partner with members of the community to truly enter the space,” — said a participant nicknamed realfrankwilder.
The Porsche mint is a perfect example of why even the most established brands need to partner with Web3 natives to enter the space in a real way.
— 0://wilder.frank (@realfrankwilder) January 23, 2023
«Мой совет №1 крупным брендам, выходящим на рынок, — сделайте первое усилие, приближенным к бесплатному. Найдите свое сообщество и докажите ему свою правоту, прежде чем просить миллионы долларов», — подчеркнул цифровой художник и основатель Allships, креативного агентства в сфере NFT.
My number one piece of advice for major brands entering the space is make your first effort as close to free as possible. Find your community and prove yourself to them before you ask for millions of dollars.
— Dave💧💧💧 (@dave_krugman) January 23, 2023
Porsche announced the collection in December 2021. The project was developed by Hamburg-based designer and 3D artist Patrick Vogel. At that time, this move was marketed as the carmaker’s transition into Web3, an effort to integrate new technologies into its business.
In 2021, another German carmaker — Audi — launched its own NFT collection.
In January, National Geographic magazine faced criticism from the community regarding its NFT collection.
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